The company must be present in the network not because of current trends, but in order to be able to compete in the market. The modern buyer trusts recommendations and checks all information in search engines. If Google or Yandex do not know anything about you and your company does not have a website, the user can simply pass by.
Even if the brand does not allow making a purchase online as an online store, the company’s website may attract a user who agrees to meet or come to the office. Website development companies often do not pay enough attention, considering that the main thing is just to have a page that can be specified on the business card. With the good at website development things are perfect.
The brand’s business card on the network affects not only sales, but also audience loyalty, recognition, trust, etc. In this article we want to give some tips that will help develop an effective website for the company and prevent the frequent mistakes of entrepreneurs.
Business features are important
Many entrepreneurs turn to developers and designers, believing that the site is a universal tool that is no different from a law firm and a photo studio. Designers and web developers create a complete tool for each specific business. To achieve maximum loyalty, convenience, remembering the brand, you need to take into account the specifics of the company and its activities.
Imagine that you are looking for a private clinic that will help eliminate back problems. You get to the black site, where the small, white font does not cause any pleasant associations. You see the standard site structure, menus, pages, phones. Would you go to such a clinic?
Now imagine the blue and white colors, photographs of modern cabinets, black text in descriptions on a white background. After a minute of viewing, a window appears with the face of a girl doctor in whom you are asked to leave a request for a call back. This site is more likely to gain confidence, is not it? The answer comes with the good at cms website design now.
Consider your audience
Some companies are so obsessed with themselves, their features, “unique” features, advantages, “highly qualified personnel” that they completely forget about potential customers.
Examine your target audience in as much detail as possible. Try to understand which sites they view, which social networks they use, which problems they are disturbed by, and which questions they simply ignore. Understanding your customer is a serious advantage that will help you outrun your competitors.
In developing the site, it is important to consider how active users are, whether they are able to use modern sites. Win-win option – create the most simple and convenient website of the company. It seems to some entrepreneurs that the white background of the site and the minimalist design are simple and cheap. In fact, it is extremely difficult to create such an easy and simple site, having invested in it all the meanings and promises.